SEARCH ENGINE OPTIMIZATION
Building a website is the most important step towards creating an online presense. But getting people to the site is more difficult. The business of search is HUGE and many people are cashing in. The most interesting thing is that no-one can guarantee results and if they do STAY AWAY.
Search Engine Optimization
To maximize you advertising dollar we suggest taking a pro-active effort and balancing your search budget between Pay Per Click with Yahoo Search, Google Adwords, DMOZ the only human edited directory, Link Exchange and growth, Keyword balancing and weight. We have chosen keywords like Miami Web Design, Web Design Miami,
Keyword Placement
We will help your firm choose keywords to place in the Meta tags and text of your page.We chose the Keywords for our site as Miami WeB Design, Miami Web Development Specialists, Fort Lauderdale Web Design.
Keyword Research
At the bottom of the page is a keyword research page. Type in Keywords such as Miami Web Design, Miami Web Development specialists and the site will offer a list of similar keywords and sites to which they appear.
Link Popularity
Having links back to our site is very important as this helps create link popularity. Search Engines will rank us high as we have many incoming links from our customers. We will assist you in obtaining links, thus ensuring that you are highly ranked. We will request links from other sites and typically in turn, they want to be linked from your site.
Containing Keywords in Content
We will edit your content so that the keyword phrases are contained on each page. This is critical area that many web designers overlook. Through out our site you will find many keywords and phrases that say Miami Web Design, Web Design Miami, Miami Web Development.
1. Search Engine Directories
Search Engine Directories rely on humans to gauge web page relevancy and search engine placement. Human editors review each web site and rank them according to a set of guidelines such as web site content, web site functionality, and design professionalism. Yahoo! and the Open Directory Project, DMOZ are the most popular Directory Driven Search Engines.
2. Spiders / Crawlers / Robots
Spider driven search engines use "robots" to spider web sites across the Internet. Robots "crawl" each web site and "score" pages based on relevancy. Some engines score the index page while others score individual web pages. A Websites score or placement within a spider driven search engine is derived from hundreds of variables such as, link popularity, click popularity, keyword density, website themes and more. Google.com is the most popular spider driven search engine.
Earning Top 10 Search Engine Placement is complex and highly competitive for three reasons:
1. The variety and complexity of search engine's "ranking" algorithms
2. Search Engines constantly modify "page ranking criterions"
3. Increasing competition on the web
Why Search Engine Optimization?
Studies have proven that top placement in search engines, among other forms of online marketing, provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television. Search engine optimization is the ONLY fool proof method to earning guaranteed Top 10 search engine placement.
How does SEO earn guaranteed top 10 placements?
Every Search Engine ranks Website Relevancy using a unique formula.
Another term for a search engine's ranking formula is a search engine algorithms. The goal in search engine optimization is to build a website that meets each search engines "ranking criterion. The closer a website matches each search engine's "ranking criterion, the higher the website scores. Higher scores equal better placement in search engines. The best scores are rewarded with Top 10 search engine placement.
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Search engines rely on relevant text to determine your web site's ranking. Include as much text as possible and stay away from graphic intensive web pages. If your site makes heavy use of graphics and has little or no text you are sabotaging your chances for top rankings. Heavy amounts of text are most important on your homepage! And make sure to include your keywords!
Fast Fact: Place at least 150 words of text on every page of your web site.
Studies have proven that top placement in search engines provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television. Search engine optimization is the ONLY fool proof method to earning guaranteed top 10 search engine placement. Learn more about the search engine optimization process and discuss a search engine marketing strategy for your site when you contact a search engine specialist today.
Organic search engine listings are those that appear down the middle of the page. See the diagram above to see where organic listings and paid listings appear in the Google search engine results page.
Spider-driven search engines such as Google, Yahoo and MSN use "robots" or "crawlers" to score websites across the Internet. Robots "spider/crawl" each site and "score" pages based on how relevant they are. A web site's score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site theming and more. You will want to focus many criteria in order to position yourself well among the major search engines. Here are two of the most influential factors:
- Link Popularity
Spider-driven search engines use "robots" to spider websites across the Internet by traveling through links from web page to web page. A web site's score or placement within a spider driven search engine is derived from hundreds of variables such as, link popularity, click popularity, keyword density, web site themes and more.
Google is the most popular spider-driven search engine. It's database currently has about 4 billion pages indexed and is known for finding the most relevant information. When Google spiders the Web, it finds sites by traveling through links. The more sites that link to you, the more important the engines believe your content to be. You should focus on getting many important sites to link to your site. You can do this in many ways: submit to online directories, exchange links with business partners and industry-related sites, or participate in Link Building.
- Page Content
Search engine spiders can only spider through text. They will use the content on your site to determine what your site is about, which in turn will help to decide how highly your site will be ranked for specific keyword phrases when visitors type them into the search engines. For this reason, keyword research is critical to obtaining top search engine placement.
You will need to know how many people are searching for your keyword phrases and what kind of competition you are facing when attempting to obtain a top spot in the search results. Keyword research, text writing, submissions and site analysis are all included with our search engine optimization packages.
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